Proposal Template, Corporate Messaging & Marketing Materials

Client: Bluescape Construction Management
Service: Marketing Materials

Bluescape is an established Toronto-based construction manager firm specialized in high-rise, residential and mixed-use developments in urban spaces. The firm was established in 2008 and had recently undergone a shift in management with the retirement of the original founding partner. The five current partners were seeking to manage the change and elevate the firm’s presence in the market. Evenden & Co worked with Bluescape to develop corporate messaging that demonstrated the firm’s expertise and unique market position and create or refresh materials which supported the firm’s ambitions.

Standardized Proposal - Evenden & Co worked collaboratively with the partners to develop a standardized proposal template in MS Word that could be used across the majority of their RFP responses. We established a consistent visual theme for the proposal, incorporated the corporate messaging and expertise we had previously developed, prepared a standardized written methodology along with several other elements including customizable areas for schedule and fees, and standardized terms and conditions. The MS Word template also included standardized appendix areas to include project detail sheets and CVs.

Communications & Materials - Evenden & Co developed a standardized graphic layout and written content for 21 project detail sheets and 20 CVs for the firm. As part of the process, we conducted interviews with each partner to learn about each project, which we used as the basis for a description for each project.