Marketing Leadership, Proposal Template & Marketing Materials Refresh
Client: Maystar General Contractors
Service: Marketing Materials
Maystar is an established Contracting firm with expertise in the delivery of complex projects for the transit, industrial, and infrastructure sectors. The firm has been providing General Contracting, Construction Management, and Design-Build construction services for more than thirty years across the GTA. Maystar was seeking marketing support for their overall growth strategy, and began working with Evenden & Co to establish firm messaging, refreshed marketing materials and content library, and proposal templates that elevated the firm’s pre-qualifications, reflected the depth of their experience, their current position in the market, and supported their overall growth strategy.
Evenden & Co engaged with the firm’s leaders to develop refreshed corporate messaging, met with project managers and superintendents to collect detailed content on the firm’s most relevant completed projects and information for Key Personnel, and established a consistent visual theme for a new proposal template, project profiles, and CVs, and prepared standardized written methodology along with several other elements to support proposal development.